Brewery has put its latest packaged brew on local store shelves
Figueroa Mountain Brewing Co. in Buellton is planning a COVID-19-compliant event for Saturday, May 8, to celebrate both Cinco de Mayo week and the release of its latest packaged beer, Agua Santa Mexican Lager. While the beer has been released on draft, Figueroa Mountain Brewing has canned Agua Santa in newly designed 12 oz cans that are hitting the stores this week.
The event will take place from 2 to 8 p.m. at the Buellton tap room location, 45 Industrial Way. It will have music, street tacos and ice cold cerveza. Plus, the event will feature custom cars and motorcycles created by Southern California designers. Heath Pinter, marketing coordinator for the Agua Santa brand release, has helped curate the event.
“Agua Santa’s identity has been shaped by California heritage and lifestyle,” Pinter said. “We worked with great artist and individuals to authentically bring Agua Santa to life. I’m excited for people to experience Agua Santa in person this May 8.”
The beer is one of Figueroa Mountain’s fastest growing brands on draft and now it will be available to the public for purchase in cans. Founder Jaime Dietenhofer described where the inspiration came from
“We created Agua Santa because we always heard our brewers craving a Mexican lager after working all day, something that was refreshing,” he said. “So instead of them buying one at the store, we decided to make a better version ourselves. It became their ‘Holy Water,’ their ‘Agua Santa.’”
Kevin Ashford, head brewer and creative director at Figueroa Mountain Brewing, is proud of how the beer turned out.
“This Mexican-Inspired lager is best defined by the word ‘crisp,” he said. “
Both dry and refreshing, Agua Santa is made from high quality pilsner malt, flaked maize, and noble hops. Perfect for barbecuing and enjoying after a hard day’s work.”
Dietenhofer also noted that the design was collaborated with local artist/designer Kros Andrade, a Santa Ynez Valley Native.
“This was a great project to work on and we are really happy with the way brand turned out and look forward to its debut to the public,” Andrade said.