Staff Report

Visit the Santa Ynez Valley has unveiled its new visitors guide, which has been distributed throughout the valley and beyond.

Visit SYV Board President Linda Johansen and President-CEO Shelby Sim provided the first look at the 2019 SYV Destination Guide on Dec. 11. The annual magazine will reach more than half a million readers with a print run of 95,000 copies.

The magazine targets four distinct markets including domestic and international travelers, and Santa Ynez Valley, Santa Barbara, Montecito, Laguna Beach and Newport Beach residents.

Copies of the annual marketing tool for the region can be found in more than 30 Santa Ynez Valley hotels and in visitors and welcome centers around California and Arizona.

They are also direct-mailed to more than 18,000 homes; are included in mailings from VisitSYV and the Solvang Convention and Visitors Bureau; are distributed at trade shows and consumer travel shows; and are featured in UK and Denmark international sales offices and on 35 cruise ships sailing into Santa Barbara.

The SYV Destination Guide is a resource for things to do, see, eat and drink in the valley throughout the year.

“We are very proud of our 2019 Guide. It truly gives the reader a great expression of what the Santa Ynez Valley has to offer in beauty, food, drink and activities,” Sim said.

The magazine has special sections for Solvang, Buellton, Los Olivos, Los Alamos, Ballard and Santa Ynez. Editorial features range from outdoor adventures to nightlife, wellness, event planning, luxury experiences, food and wine country.

For more information, contact Anna Ferguson-Sparks of Stiletto Marketing at 1-877-327-2656 or