West Coast Pilsner to support wildfire relief
Firestone Walker Brewing Company is giving beer lovers a new way to support wildfire relief efforts with the launch of We Love LA, a West Coast Pilsner brewed with a purpose. This crisp, refreshing beer is now available at Firestone Walker’s Venice Propagator location and will see a wider release across all Firestone Walker locations, including Buellton and Paso Robles, starting March 21.
Crafted with German lager yeast and dry-hopped with Citra, Strata, and Lorien, We Love LA offers a bright, fruit-forward aroma, subtle malt sweetness, and a clean, crisp finish. It is available in 4-packs of 16-ounce cans while supplies last.
The initiative began when wildfires devastated the Palisades and Eaton areas, prompting Common Space Brewery in Hawthorne to take action. Their call for support resonated across the brewing community, inspiring Firestone Walker and over 180 breweries nationwide to participate in the We Love LA movement. Together, they have raised more than$275,000 for the United Way of Greater Los Angeles’s Wildfire Response Fund.
“This is what breweries do—we bring people together,” said Hannah Barnett, Brand Director for Firestone Walker.“Seeing so many breweries unite for a cause bigger than beer reminds us why this industry is so special. We’re honored to stand alongside our peers to support those affected and help rebuild these communities.”
The We Love LA initiative shows Firestone Walker’s dedication to supporting local communities. With every can sold, beer lovers can take part in aiding wildfire recovery efforts, proving that sometimes, a simple act—like enjoying a great beer—can make a meaningful impact. For more information, visit FirestoneWalker.com.
