Staff Report
Solvang city staff members will host three consecutive public workshops on the evening of Wednesday, Dec. 4, at City Hall to discuss tourism marketing, sales and their impact on the community.
The first workshop begins at 6:30 p.m., offering residents an opportunity to discuss the impact of tourism on the community along with recommendations in moving forward with tourism marketing and events.
The second workshop at 7:30 p.m. will focus on rebranding the city, allowing the public to provide input regarding new city graphics, icons and overall look.
At 8:30 p.m., local business people are invited to discuss tourism marketing and sales, including events, communication between the city and businesses, and measuring the city’s investment in tourism marketing via data analytics.
The workshops follow a City Council vote on Oct. 28 to begin public engagement efforts on tourism to help guide the council’s decisions on tourism marketing, sales and rebranding.
City staff members began sending out three separate surveys in November for Solvang residents, visitors and businesses to respond on those issues.
The survey results will be available at www.CityofSolvang.com on the homepage and the Communications Department page. These surveys will be promoted via social media and email, and a printed copy will be mailed to residents that can be dropped off at City Hall by noon on Dec. 6. Residents are encouraged to fill out surveys online.
“For those residents or visitors that are unable to attend the workshop, we encourage them to fill out a survey or send a friend or co-worker to speak on their behalf,” said city Public Information Officer Kady Fleckenstein.
Agendas for the workshops will be posted on www.CityofSolvang.com on the Communications Department page.
