This year’s Figtoberfest will be a special day for Figueroa Mountain Brewing Company on Sept. 28, as the celebration falls on the late Jim Dietenhofer’s birthday.
“We will be doing a storewide toast in his honor. He loved Figtoberfest and his Bavarian heritage, and it is a perfect way to honor his spirit and what he helped create,” his son Jaime Dietenhofer said.
The co-founder of Figueroa Mountain Brewing died July 20 after a battle with cancer.
Figtoberfest will be celebrated at all of the company’s Central Coasts taprooms in conjunction with the traditional Oktoberfest, and Fig Mountain will have an emphasis on German-style craft beers. The celebration is modeled after Oktoberfest, which is an important part of culture, having been held since 1810.
The Dietenhofers have won many medals for their unique beers since starting Figueroa Mountain Brewing in 2010. Their rapid growth now includes six tasting rooms along the Central Coast from Westlake Village to Arroyo Grande.
There will be a costume contest for those who wish to wear lederhosen or dirndls, as well as German style food and beers, music and contests at their Buellton location.
The price is $5 for the whole day, with souvenir steins available for $10, which includes a first fill of award-winning FigtoberFest lager.
For more information, visit www.figmtnbrew.com/figtoberfest.