Staff Report

Believing that everyone needs a little extra “sparkle” this holiday season, the Santa Ynez Chamber of Commerce kicks off Small Business Saturday, November 28 in the Santa Ynez Township with special holiday window displays and lights. 

Stores and restaurants will be dressing up their windows with holiday displays to delight shoppers and visitors alike.  Merchants will be competing for Best Holiday Display and Best Holiday Theme.   Look for the colorful displays and don’t forget to cruise the town after dark for a step back in time as small shop storefronts will be strung with festive lights.

The Santa Ynez Chamber encourages everyone to visit the township on Small Business Saturday and throughout December.  This year, 2020, has been a challenge for merchants and they would welcome visitors to stop by for sales and specials.  

And not to miss the town tradition of the Christmas tree lighting will be lit at 5:30 p.m. on December 1. Everyone is invited to this annual tree lighting.  Bring the little ones to drop their Letters to Santa in the North Pole mailbox…and be on the lookout for Santa. The tree lighting has been a tradition for eight years and continues to bring that special “sparkle” to the quaint, cozy township. 

Remember to shop Small Business Saturday and you will be helping all merchants have a Happy Holiday this very challenging year. 

For more information email