Staff Report

The City of Solvang is expected to appoint members to their recently established Tourism Advisory Committee at their August 23 meeting. Deadline to apply for the TAC is Aug. 15, according to a staff report. 

The TAC will consist of seven members serving two year terms. Each council member will appoint a member and additional members will be selected by a majority vote of the council. 

The TAC will represent a cross section of the community relating to tourism and represent a variety of areas from large hotel, small hotel, large retailer, small retailer, shopping center, restaurant, cultural-visual or performing arts, real estate, local attraction and marketing professional. Members of the TAC must reside within the zip codes that correlate with Solvang, Buellton, Santa Ynez, Los Olivos and Los Alamos.

The TAC is responsible in an advisory capacity to make recommendations on tourism and marketing initiatives and plans, feasibility and effectiveness of tourism and marketing plans and selection of consultants and their scopes of work and marketing budget allocations. 

The TAC will meet once per month and is subject to Brown Act rules and regulations. 

Those interested in applying visit HERE to download the application and email it to